Page & Site Analysis

This page explains the different types of scans, how they work, and how to read the results so you can take action.

Types of Scans

Depending on your plan and the options you choose, you may see:

• Free or quick scans

A fast, limited analysis you can run with minimal setup. Ideal for trying the tool or checking a single page.

• Authenticated deep scans

Full scans tied to your account and brand. These typically offer more detail and may consume more of your plan’s quota.

• Site crawls

Multi-page scans that follow links on your site to build a broader audit of an entire section or domain.

The interface will label scan types clearly and show any limits or requirements.

Running a Single Page Scan

To analyze a single page:

1. Open your brand dashboard.
2. Click “New Scan” or “Analyze Page”.
3. Enter the URL you want to scan (e.g., https://example.com/landing-page).
4. Choose the scan type (free, full, or plan-specific options).
5. Start the scan.

You can usually continue working while the scan runs; we’ll notify you when results are ready or list them in your recent scans/history.

Credit Check Before Scan Start

For authenticated scans, the system checks whether you have enough available scan capacity before starting:

• Remaining included scans from your plan are used first.
• If needed, purchased scan credits are used next.
• If available capacity is insufficient, the scan is blocked and you’ll be prompted to buy more credits.

Running a Site Crawl

To scan multiple pages:

1. Open your brand dashboard.
2. Choose “Site Crawl” or “Multi-Page Scan”.
3. Provide:
4. A starting URL (e.g., your homepage or a key section).
5. Crawl depth or a maximum number of pages (if configurable).
6. Start the crawl.

The system will visit pages and follow links within your domain (subject to rules and limits), building a combined report.

Credit Check for Bulk / Multi-Page Scans

For multi-page scans, the platform performs an upfront capacity check for the requested workload.

• If your available capacity is not enough, the crawl will not start and you’ll see a top-up prompt.
• During long-running bulk scans, capacity is rechecked as pages are processed.

Understanding Your Report

Each scan produces a report that typically includes:

• Overall score or rating – A summary metric to compare pages or track improvement.
• Key metrics – Important numbers like word count, headings, meta tags, load indicators, or other SEO/content metrics.
• Issue list – Specific findings, grouped by severity or category.
• Recommendations – Human-readable guidance on what to change and why.

Issue Categories

Common issue categories include:

• SEO fundamentals – Titles, meta descriptions, headings, structured data.
• Content quality – Keyword usage, readability, thin content, duplication signals.
• Technical structure – Canonical tags, redirects, broken links, status codes.
• Performance signals – Basic performance hints (if available).

Each issue typically shows:

• What we found.
• Why it matters.
• Suggested next step.

Keyword and Topic Insights

For supported scans, you may see:

• Extracted keywords – Phrases that appear important on the page.
• Keyword gaps – Phrases your competitors use that you don’t.
• Topic suggestions – Ideas for new content or improvements.

Use these to guide content updates and new article ideas.

Saved Pages and History

You can view past scans in a history section, which may include:

• Saved pages – Important pages you’ve explicitly saved or pinned.
• Recent scans – A chronological list of your latest analyses.
• Filters – By domain, date, or type of scan.

This makes it easy to:

• Revisit older reports.
• Compare “before and after” by scanning the same URL again.
• Track how a brand’s pages evolve over time.

Best Practices for Using Page Analysis

To get the most out of the tool:

• Start with your most important pages (top traffic or revenue drivers).
• Fix a handful of high-impact issues before worrying about minor warnings.
• Re-scan pages after you make changes to confirm improvements.
• Use crawls to find systemic issues (templates, navigation, common components).
• Incorporate insights into your ongoing content and SEO workflow.
• Monitor your scan credit balance in your account and top up ahead of major audit runs.

Freshness Rule

When content changes, scan again. This keeps downstream CC features current, including:

• Compass Search results.
• Compass AI grounded answers.
• Brand Overview snapshots.

If you’re unsure how to prioritize, start with severe issues and those affecting titles, descriptions, headings, and indexability.