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User Journeys

Learn what visitors do after they land.

User Journeys shows real paths across your website, including page movement, searches, campaign interactions, and downloads, so teams can compare intended journeys with actual behavior.

User Journeys

Product workflow

See the real paths

Filter by brand, site, date range, device, sessions, and depth to focus on the behavior your team wants to understand.

Find loops and drop-offs

Use the bubble map, top paths, route activity, and session evidence to see where visitors branch, stall, loop, or leave.

Connect intent signals

Keep searches, campaign requests, and MagnetHub downloads beside page paths so intent does not disappear into separate reports.

Journey Snapshot

Learn how visitors move after the first page.

User Journeys summarizes sessions, visitors, and average path depth before you inspect maps, top paths, route activity, search requests, campaign events, and individual visitor sessions.

Sessions

27

Visits included after brand, date, device, and path-depth filters.

Visitors

14

Unique visitor IDs represented in the selected journey window.

Avg Steps

3.1

Average route depth across the sessions being analyzed.

Journey Controls

Narrow the report to the behavior you want to understand.

The journey view starts with practical controls for brand, tracking site, date range, device, minimum sessions, and maximum path depth.

Explore user journeys

Brand and tracking site

Choose a verified brand and confirm the site collecting journey events.

Date window

Set from and to dates to inspect a launch week, campaign window, or recent behavior.

Device segment

Compare all traffic or narrow the report to desktop, tablet, or mobile sessions.

Path thresholds

Use minimum sessions and maximum steps to remove noise or expand the map.

Intent Signals

Keep search, campaign, and download behavior next to the path map.

Request cards connect navigation behavior to intent signals from Site Assistant, Campaigns, and MagnetHub during the same reporting window.

Compass Search

7

Search requests

Count search requests alongside page paths to see when visitors need help finding content.

Campaigns

7

Campaign events

Track campaign activity during the same window so triggered messages are visible in the journey context.

MagnetHub

4

Download requests

Measure download requests so resource interest can be compared with navigation paths.

Path Diagnostics

Move from aggregate route patterns to individual session evidence.

Bubble map

Plot routes by step so teams can see which pages dominate entry, where visitors move next, and how deep exploration goes.

  • Step-by-step page positions
  • Total sessions at step one
  • Route depth legend
  • Min-count and max-step context

Top paths

Rank the most common single-page and multi-step paths so high-volume behavior is easy to compare with intended funnels.

  • Path sequence
  • Session count
  • Multi-step routes
  • Unexpected detours

Session explorer

Move from aggregate paths into visitor-level sessions when a pattern needs closer inspection.

  • Visitor IDs
  • Session counts
  • Step totals
  • Expandable session rows

Route activity

Review route activity over time to understand when a selected visitor or segment moved through the site.

  • Session timeline
  • Start and end timestamps
  • Route activity chart
  • Per-session expansion

Journey events

Keep search, campaign, and download requests visible next to page behavior so intent signals do not sit in separate reports.

  • Search requests
  • Campaign requests
  • Download requests
  • Action context

Workflow

Use real routes to decide what visitors need next.

1

Select the traffic window

Pick brand, dates, device, minimum sessions, and max steps before refreshing the journey report.

2

Read path shape

Use sessions, visitors, average steps, and the bubble map to understand how broad or deep exploration is.

3

Compare common routes

Review top paths to see whether visitors follow expected navigation or branch into confusing detours.

4

Inspect real sessions

Open the session explorer for visitor-level evidence before changing navigation, copy, or calls-to-action.

See the real paths

Filter by brand, site, date range, device, sessions, and depth to focus on the behavior your team wants to understand.

  • Brand and tracking site
  • Date and device filters
  • Min sessions and max steps

Find loops and drop-offs

Use the bubble map, top paths, route activity, and session evidence to see where visitors branch, stall, loop, or leave.

  • Bubble map by step
  • Most common paths
  • Session and visitor totals

Connect intent signals

Keep searches, campaign requests, and MagnetHub downloads beside page paths so intent does not disappear into separate reports.

  • Search requests
  • Campaign requests
  • Download requests

Start with the page that matters most

Run a scan, then use AI to turn the findings into tasks, content ideas, and campaigns.

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