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User Journeys

Map the routes visitors actually take through your website.

User Journeys combines page paths, search requests, chat requests, downloads, route maps, top paths, and session drill-downs so teams can see how visitors move from first page to meaningful action.

User Journeys

Product workflow

Filter journeys by the traffic that matters

Choose the brand, tracking site, date range, device segment, minimum sessions, and maximum steps before refreshing the report.

Read the journey map and top paths

Use the bubble map, sessions, visitors, average steps, and common path table to understand where visitors start, branch, and continue.

Investigate visitor-level sessions

Open the session explorer when aggregate data needs proof: inspect visitor IDs, session timestamps, route activity, and step counts.

Journey Snapshot

See how many people moved through your site, and how far they went.

User Journeys summarizes sessions, visitors, and average path depth before you inspect maps, top paths, route activity, and individual visitor sessions.

Sessions

27

Visits included after brand, date, device, and path-depth filters.

Visitors

14

Unique visitor IDs represented in the selected journey window.

Avg Steps

3.1

Average route depth across the sessions being analyzed.

Journey Controls

Narrow the report to the visitor segment you want to understand.

The journey view starts with practical controls for brand, tracking site, date range, device, minimum sessions, and maximum path depth.

Explore user journeys

Brand and tracking site

Choose a verified brand and confirm the site collecting journey events.

Date window

Set from and to dates to inspect a launch week, campaign window, or recent behavior.

Device segment

Compare all traffic or narrow the report to desktop, tablet, or mobile sessions.

Path thresholds

Use minimum sessions and maximum steps to remove noise or expand the map.

Intent Signals

Keep search, chat, and download behavior next to the path map.

Request cards connect navigation behavior to intent signals from Compass Search, Campaigns, and MagnetHub during the same reporting window.

Compass Search

7

Search requests

Count search requests alongside page paths to see when visitors need help finding content.

Campaigns

7

Campaign events

Track campaign activity during the same window so triggered messages are visible in the journey context.

MagnetHub

4

Download requests

Measure download requests so resource interest can be compared with navigation paths.

Path Diagnostics

Move from aggregate route patterns to individual session evidence.

Bubble map

Plot routes by step so teams can see which pages dominate entry, where visitors move next, and how deep exploration goes.

  • Step-by-step page positions
  • Total sessions at step one
  • Route depth legend
  • Min-count and max-step context

Top paths

Rank the most common single-page and multi-step paths so high-volume behavior is easy to compare with intended funnels.

  • Path sequence
  • Session count
  • Multi-step routes
  • Unexpected detours

Session explorer

Move from aggregate paths into visitor-level sessions when a pattern needs closer inspection.

  • Visitor IDs
  • Session counts
  • Step totals
  • Expandable session rows

Route activity

Review route activity over time to understand when a selected visitor or segment moved through the site.

  • Session timeline
  • Start and end timestamps
  • Route activity chart
  • Per-session expansion

Journey events

Keep search, chat, and download requests visible next to page behavior so intent signals do not sit in separate reports.

  • Search requests
  • Chat requests
  • Download requests
  • Action context

Workflow

Use real routes to decide what navigation and content to improve.

1

Select the traffic window

Pick brand, dates, device, minimum sessions, and max steps before refreshing the journey report.

2

Read path shape

Use sessions, visitors, average steps, and the bubble map to understand how broad or deep exploration is.

3

Compare common routes

Review top paths to see whether visitors follow expected navigation or branch into confusing detours.

4

Inspect real sessions

Open the session explorer for visitor-level evidence before changing navigation, copy, or calls-to-action.

Filter journeys by the traffic that matters

Choose the brand, tracking site, date range, device segment, minimum sessions, and maximum steps before refreshing the report.

  • Brand and tracking site
  • Date and device filters
  • Min sessions and max steps

Read the journey map and top paths

Use the bubble map, sessions, visitors, average steps, and common path table to understand where visitors start, branch, and continue.

  • Bubble map by step
  • Most common paths
  • Session and visitor totals

Investigate visitor-level sessions

Open the session explorer when aggregate data needs proof: inspect visitor IDs, session timestamps, route activity, and step counts.

  • Visitor list
  • Expandable sessions
  • Route activity

Start with the page that matters most

Run a scan on your homepage, pricing page, product page, or highest-value landing page.

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