Guide
How to Turn Website Interest Into Leads
Connect Site Assistant, MagnetHub, and Campaigns so visitors can find answers and take measurable action.
Lead conversion improves when visitors can find useful pages, download relevant resources, and receive targeted prompts without weakening the experience.
Compass Search helps visitors discover indexed pages. MagnetHub captures qualified interest through gated downloads. Campaigns trigger messages after meaningful behavior.
Together, these tools connect information availability with measurable action: searches, resource claims, downloads, CTA clicks, and journey-based campaign events.
What to check first
- Search helps visitors find current website content
- Useful resources are published and tracked through MagnetHub
- Campaigns trigger only after meaningful intent signals
- Downloads, claims, searches, campaign events, and CTA clicks are measured