Guide
How to Turn Website Interest Into Leads
Connect Compass Search, MagnetHub, and Campaigns so visitors can find answers and take measurable action.
Lead conversion improves when visitors can find answers, get help, download useful resources, and receive relevant prompts without weakening the experience.
Compass Search helps visitors discover indexed pages. Compass AI answers questions from scanned website content and resource metadata. MagnetHub captures qualified interest through gated downloads. Campaigns trigger messages after meaningful behavior.
Together, these tools connect information availability with measurable action: searches, chat requests, resource claims, downloads, CTA clicks, and journey-based campaign events.
What to check first
- Search and AI help visitors find answers from current website content
- Useful resources are published and tracked through MagnetHub
- Campaigns trigger only after meaningful intent signals
- Downloads, claims, chat requests, searches, and CTA clicks are measured