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Audit Comparison

See why one page earns more trust than another.

Benchmark your page against competitors, reference sites, campaign variants, or past versions to see where your credibility, content, metadata, and technical signals are stronger or weaker.

Audit Comparison

Product workflow

Benchmark against context

Compare your page with a competitor, reference page, campaign variant, or previous version so improvement is measured relatively.

Find the exact gaps

Search for specific parameters, expand sections, swap columns, and isolate differences that explain why one page performs better.

Turn comparison into priority

Use score, metadata, image, network, social preview, and page-level differences to decide what to improve next.

Comparison Snapshot

Benchmark your page against the context visitors compare you with.

Audit Comparison shows two selected page audits in parallel, including the overall score, SEO, accessibility, trust, performance, and every detailed parameter behind the difference.

Own page score

85

A selected audit from your verified brand page.

Compared score

100

A saved competitor, partner, or reference page audit.

Comparison groups

8

Counts, Images, Meta, Network, Open Graph, Page, Score, and Twitter.

Compare Controls

Isolate the exact fields that explain the gap.

The comparison workspace gives teams direct controls for selecting audits, finding exact fields, changing column order, and focusing only on mismatches.

Compare audits

Select both audits

Choose your own brand, the page audit to compare, and the saved brand page that should sit beside it.

Search any parameter

Find a specific metric, URL, title, description, request type, or value without scanning the full table.

Expand or collapse detail

Open every category for a full audit review or collapse the table back to the highest-level sections.

Swap or isolate differences

Reverse the comparison order or show only fields where the two selected audits disagree.

Score Breakdown

Compare the headline score and the category scores that explain it.

The selected audits show circular scores and side-by-side percentages for SEO, accessibility, trust, and performance so gaps are visible before reading the full table.

Own Site

Selected page audit

85
SEO 100%
Accessibility 33%
Trust 67%
Performance 100%

Compare Other Site

Selected page audit

100
SEO 100%
Accessibility 100%
Trust 100%
Performance 100%

Audit Sections

Inspect every compared field by category.

Category chips show how many comparable parameters exist in each group, while expanded rows expose the values for both selected pages.

Counts

Compare redirects, social links, total links, and other page-level count differences.

  • Redirects
  • Social links
  • Total links

Images

Review image count, non-lazy images, and total image weight to find visual performance gaps.

  • Image count
  • Non-lazy images
  • Image size in KB and MB

Meta

Compare headings, canonical, description, robots, and title fields side by side.

  • H1-H6 coverage
  • Canonical URL
  • Meta description and title

Network

Inspect request mix, failed requests, slowest request, MIME types, and transfer size.

  • Document, font, image, and script requests
  • Failed requests
  • Transfer size

Open Graph

Check whether social preview assets and OG titles are present on each page.

  • OG image
  • OG title
  • Social preview readiness

Score and social

Compare overall score, SEO, accessibility, trust, performance, Twitter card, and Twitter image values.

  • Total score
  • SEO, accessibility, trust, performance
  • Twitter card and image

Workflow

Turn side-by-side differences into sharper priorities.

1

Pick the pages

Select an own brand audit and a saved brand audit, such as a competitor or reference page.

2

Read the score split

Compare total score and category percentages for SEO, accessibility, trust, and performance.

3

Open the sections

Expand Counts, Images, Meta, Network, Open Graph, Page, Score, and Twitter to inspect exact values.

4

Act on differences

Use search and Show differences to turn competing audit values into practical fixes.

Benchmark against context

Compare your page with a competitor, reference page, campaign variant, or previous version so improvement is measured relatively.

  • Own brand selection
  • Saved page selection
  • Before-and-after comparison

Find the exact gaps

Search for specific parameters, expand sections, swap columns, and isolate differences that explain why one page performs better.

  • Parameter search
  • Expand and collapse all
  • Show differences

Turn comparison into priority

Use score, metadata, image, network, social preview, and page-level differences to decide what to improve next.

  • Score rings
  • Category chips
  • Detailed audit rows

Start with the page that matters most

Run a scan, then use AI to turn the findings into tasks, content ideas, and campaigns.

Run a free scan