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Brands, Domains & Verification

Manage brands, understand own versus saved domains, and verify website ownership.

Brands and domains are at the core of how The Credibility Compass organizes your data. This page explains what a brand is, how to add domains, and how to verify ownership.

What Is a Brand?

A brand represents a business or project you manage inside the product. Each brand:

Has a name and domain setup (e.g., example.com).
On the free-forever plan, you can use 1 own domain.
Can include saved brands for comparison (optional).
Has its own scans, history, and reports.
Is subject to limits based on your plan (e.g., number of brands).

You can manage multiple brands if your subscription allows it.

Adding a Brand

To add a new brand:

Go to the Brands section in the dashboard.
Click “Add Brand”.
Enter:
Brand name (human-friendly label).
Primary domain (e.g., example.com).
Optionally add:
Additional own domains (if your plan allows).
Saved brands for comparison.

After you save, the brand is stored in your account for tracking and future comparison scans.

You can also run scans first and decide later whether to save that brand for ongoing tracking.

Scanning vs Saving

Scan brand – You can scan a brand/domain without saving it for long-term tracking.
Save brand – Saving a brand is optional and is useful when you want to keep history, comparisons, and quick access in your account.
Saved brand cap – The number of saved brands you can keep is controlled by your current plan.

Own Domains vs Saved Brands

You can track both:

Own domains – Websites you control. These can be verified and scanned with deeper access.
Saved brands – Brands you track for comparison. Insights depend on available scanned/public data and your plan.

Clearly labeling domains helps keep reports and comparisons organized.

Why Verify Your Domain?

Verifying domain ownership helps us:

Confirm you control the site being analyzed.
Enable features that require more trust, such as:
Deeper crawling.
On-site search integration.
More frequent or scheduled scans (depending on your plan).
Improve data accuracy and reduce abuse.

Verification is strongly recommended for your primary domains.

Verification Methods (High-Level)

Depending on your setup, you may see one or more of these methods:

Recommended Site Client

Add the CredibilityCompass site client script before the closing </body> tag. This uses the same token for verification, UX signals, and user journey insights.

DNS Record

Add a special TXT record to your domain’s DNS.

HTML File

Upload a small verification file to the root of your website.

Meta Tag

Add a fallback meta tag to the <head> section of your homepage if you cannot install the site client yet.

The app will generate a token and provide step-by-step instructions for each method.

Recommended Site Client

Add this script before the closing </body> tag on your site:

<script src="https://cdn.credibilitycompass.com/cc-loader.js" data-site-id="YOUR_BRAND_TOKEN" defer></script>

Replace YOUR_BRAND_TOKEN with the token shown in your brand verification or site setup area.

The site client:

Uses the same token for verification, UX signals, and user journey insights.
Is included on Free Forever so new brands can start collecting first-party engagement data.
Loads Site Assistant search and AI answer experiences only when those features are enabled for this brand.

Meta Tag Fallback

If you cannot install the site client yet, add this tag inside your site's <head>:

<meta name="cc-verification" content="YOUR_BRAND_TOKEN">

The meta tag can help verify ownership, but it does not collect UX signals, user journey events, campaign events, or site assistant activity. Install the recommended site client when you are ready to use those features.

How to Verify a Domain

Open the brand’s settings.
Go to the Verification or Ownership section.
Generate or copy your verification token.
Choose a method. We recommend the site client for most websites; use DNS, file, or the meta tag fallback when the site client is not possible yet.
Once you’ve made the change, return to the app and click “Check Verification”.

If verification succeeds, your brand will show as Verified. If it fails, we’ll explain what we couldn’t find and suggest what to check.

Brand and Domain Limits

Your plan may limit:

The number of brands you can create.
The number of domains per brand.
The number of saved brands you can track/store.
How many scans or crawls you can run per brand per month.

If you hit a limit, you may:

See a message explaining which limit was reached.
Be asked to remove old brands or domains.
Be prompted to upgrade to a higher plan.

See Plans, Billing & Limits for more details.

Managing Existing Brands

Once you’ve set up brands, you can:

Edit brand details (name, description, domains).
Add or remove domains as your site evolves.
Archive or delete brands you no longer need (subject to plan and data retention policies).

Keep your brand list up-to-date so reports and quotas stay accurate.