KPI Types
3
Single event, count, and ordered sequence goals for different intent patterns.
Product
Campaigns
Optimize conversions from real visitor intent.
Create trackable conversion KPIs, learn when buyers reach meaningful evaluation moments, and guide them to the right message, CTA, resource, or next action.
Campaign Snapshot
Turn buyer evaluation signals into measurable next steps.
Every buyer checks certain requirements before deciding. Campaigns let you define those evaluation moments as KPIs, then either guide the visitor to the right content or quietly record the signal for measurement.
Message Layouts
4
Modal, toast, banner, and overlay delivery for different levels of visitor intent.
Visitor Scope
2
Track campaign progress by visitor or by session depending on the goal.
Lifecycle States
4
Draft, active, paused, and archived states keep campaigns controlled.
Campaign Thinking
Campaigns are not just popups. They are logic for helping and measuring buyers.
Use campaigns to understand whether visitors found the information they needed, reached a meaningful evaluation milestone, and should now see a recommended next action from your marketing team.
Create trackable evaluation KPIs
Define the behavior that means a visitor is evaluating something important, such as pricing, proof, features, implementation, support, or return visits.
- Page views
- Clicks
- Counts
- Ordered journeys
Respond with the next best action
When the KPI is achieved, show the content, CTA, MagnetHub asset, or product path your marketing team recommends for that evaluation moment.
- Demo CTA
- Comparison page
- Lead magnet
- Support content
Measure without interrupting
Not every KPI needs a visible message. A campaign can stay silent and simply record that a meaningful visitor milestone happened.
- Silent tracking
- KPI completion
- Matched event evidence
- Journey context
Learn what buyers are validating
Campaigns help you see which information visitors needed before moving forward, so the website becomes easier to improve and easier to buy from.
- Missing content
- High-intent questions
- Conversion friction
- Buyer readiness
Campaign Engine
Define the KPI that deserves a response, or just needs to be measured.
Teams can build campaigns around page views, CTA clicks, scrolls, counts, ordered sequences, or custom events. When the KPI is achieved, the campaign can show helpful content, route the visitor to a next action, or record the event silently.
Create a campaignBehavior-based KPI rules
Create or AI-draft campaign goals from real website events instead of relying only on static page rules.
Per-visitor progress
Track whether each visitor or session has completed the action that should unlock the next message.
Ordered journey sequences
Model meaningful journeys such as pricing view followed by checkout click within a specific time window.
On-site message delivery
Show the right experience when the campaign KPI is met, with an editable title, body, CTA label, destination, and optional lead magnet tie-in.
Caps and cooldowns
Protect the visitor experience with frequency controls so campaigns stay helpful, not repetitive.
Impression and interaction tracking
Record when messages are shown and how visitors interact, so teams can judge whether campaigns are working.
Intent Signals
Match campaigns to the questions buyers are trying to answer.
Buyers usually compare requirements, proof, pricing, implementation, risk, and extra value before they act. Campaigns help you detect those evaluation patterns and respond with the right information at the right time.
Pricing intent
Trigger a demo, comparison, or trial message after a visitor views pricing or clicks a pricing CTA.
Content engagement
Offer a related MagnetHub asset after repeated resource views, scroll depth, topic engagement, or an AI-recommended campaign path.
Abandoned signup
Detect visitors who start a signup or checkout path but leave before completing the next step.
Returning visitor
Recognize repeat sessions and show a lighter prompt based on what the visitor already explored.
Support deflection
Point visitors toward documentation, resources, or support pages after they browse support-heavy paths.
Custom product events
Use custom tracked events from your site code for product-specific milestones and conversions.
Visitor Experience Controls
Choose whether the visitor should see something, or only the team should learn something.
Campaigns include delivery layout, status, schedule, caps, cooldowns, and silent measurement options so teams can test interventions without overwhelming visitors.
Launch windows
Schedule campaigns with start and end dates so promotions, launches, and seasonal messages remain bounded.
Status control
Move campaigns through draft, active, paused, and archived states without deleting historical evidence.
Message weight
Choose between subtle toasts, persistent banners, focused modals, or full overlays based on intent strength.
Consent-aware client
Campaign delivery uses the site client and honors the existing consent gate when configured.
Performance Proof
See what visitors needed before they moved forward.
Campaign reporting connects completed KPIs to matched events, impressions, and interactions so teams can learn which information visitors were looking for and improve timing, copy, CTA, and audience rules.
KPI completion
See which visitor or session completed the goal and which event IDs support the result.
Matching events
Review the exact page views, clicks, scrolls, or custom events that matched the campaign rule.
Message performance
Track impressions and interactions so teams can compare message copy, CTA placement, and timing.
Backfill analysis
Evaluate historical windows to understand how many visitors would have qualified for a campaign.
Workflow
Turn marketing recommendations into trackable website logic.
1
Verify the site
Connect a brand and install the CredibilityCompass site client so events can be collected.
2
Define the intent KPI
Choose the event, path pattern, count, sequence, or AI-drafted strategy that represents meaningful visitor intent.
3
Choose the message
Set the layout, title, body, CTA, caps, cooldowns, and active campaign window.
4
Measure and improve
Use completion, impressions, interactions, and matched events to refine the campaign.
Trigger from behavior
Build goals from single events, counts, or ordered sequences such as pricing view followed by CTA click.
- Page views and clicks
- Counts and sequences
- Custom product events
Match message to moment
Show modals, banners, toasts, or overlays only after a visitor has completed a meaningful intent signal.
- Modal and toast
- Banner and overlay
- CTA destination
Measure activation
Track completions, impressions, and interactions while using caps, cooldowns, and status controls to keep experiences useful.
- KPI completion
- Impressions and clicks
- Caps and cooldowns
Plan Fit
Choose the plan that fits how you want to use Campaigns.
Compare included domains, saved brands, monthly tokens, and access to audits, search, campaigns, MagnetHub, and reporting workflows.
Start with the page that matters most