KPI Types
3
Single event, count, and ordered sequence goals for different intent patterns.
Product
Campaigns
Turn visitor intent into timely website experiences.
Create behavior-based campaigns that watch page views, clicks, scrolls, sequences, and custom events, then trigger the right message after meaningful visitor actions.
Campaigns
Product workflow
Define behavior KPIs
Build goals from single events, counts, or ordered sequences like pricing view followed by CTA click.
Deliver contextual messages
Show modals, banners, toasts, or overlays only after a visitor has completed the campaign trigger.
Measure and control impact
Track completions, impressions, and interactions while using caps, cooldowns, and status controls.
Campaign Snapshot
Move from passive analytics to behavior-triggered website experiences.
Campaigns use journey events to detect intent, track KPI completion, and show targeted messages only when a visitor has taken meaningful action.
Message Layouts
4
Modal, toast, banner, and overlay delivery for different levels of visitor intent.
Visitor Scope
2
Track campaign progress by visitor or by session depending on the goal.
Lifecycle States
4
Draft, active, paused, and archived states keep campaigns controlled.
Campaign Engine
Define the behavior that proves a visitor is ready for the next step.
Teams can build campaigns around page views, CTA clicks, scrolls, counts, ordered sequences, or custom events. The result is a campaign that responds to intent instead of interrupting every visitor.
Create a campaignBehavior-based KPI rules
Create campaign goals from real website events instead of relying only on static page rules.
Per-visitor progress
Track whether each visitor or session has completed the action that should unlock the next message.
Ordered journey sequences
Model meaningful journeys such as pricing view followed by checkout click within a specific time window.
On-site message delivery
Show the right experience when the campaign KPI is met, with a title, body, CTA label, and destination.
Caps and cooldowns
Protect the visitor experience with frequency controls so campaigns stay helpful, not repetitive.
Impression and interaction tracking
Record when messages are shown and how visitors interact, so teams can judge whether campaigns are working.
Intent Signals
Target the moments that usually disappear inside analytics reports.
Campaigns turn visitor behavior into timely prompts for demos, trials, lead magnets, support, and return visits.
Pricing intent
Trigger a demo, comparison, or trial message after a visitor views pricing or clicks a pricing CTA.
Content engagement
Offer a related MagnetHub asset after repeated resource views, scroll depth, or topic engagement.
Abandoned signup
Detect visitors who start a signup or checkout path but leave before completing the next step.
Returning visitor
Recognize repeat sessions and show a lighter prompt based on what the visitor already explored.
Support deflection
Point visitors toward documentation, chat, or answers after they browse support-heavy paths.
Custom product events
Use custom tracked events from your site code for product-specific milestones and conversions.
Visitor Experience Controls
Keep messages helpful, bounded, and measurable.
Campaigns include delivery layout, status, schedule, caps, and cooldown controls so teams can test interventions without overwhelming visitors.
Launch windows
Schedule campaigns with start and end dates so promotions, launches, and seasonal messages remain bounded.
Status control
Move campaigns through draft, active, paused, and archived states without deleting historical evidence.
Message weight
Choose between subtle toasts, persistent banners, focused modals, or full overlays based on intent strength.
Consent-aware client
Campaign delivery uses the site client and honors the existing consent gate when configured.
Performance Proof
See why a campaign fired and whether visitors responded.
Campaign reporting connects completed KPIs to matched events, impressions, and interactions so teams can improve timing, copy, CTA, and audience rules.
KPI completion
See which visitor or session completed the goal and which event IDs support the result.
Matching events
Review the exact page views, clicks, scrolls, or custom events that matched the campaign rule.
Message performance
Track impressions and interactions so teams can compare message copy, CTA placement, and timing.
Backfill analysis
Evaluate historical windows to understand how many visitors would have qualified for a campaign.
Workflow
Launch campaigns from verified behavior, not guesswork.
1
Verify the site
Connect a brand and install the CredibilityCompass site script so events can be collected.
2
Define the intent KPI
Choose the event, path pattern, count, or sequence that represents meaningful visitor intent.
3
Choose the message
Set the layout, title, body, CTA, caps, cooldowns, and active campaign window.
4
Measure and improve
Use completion, impressions, interactions, and matched events to refine the campaign.
Define behavior KPIs
Build goals from single events, counts, or ordered sequences like pricing view followed by CTA click.
- Page views and clicks
- Counts and sequences
- Custom product events
Deliver contextual messages
Show modals, banners, toasts, or overlays only after a visitor has completed the campaign trigger.
- Modal and toast
- Banner and overlay
- CTA destination
Measure and control impact
Track completions, impressions, and interactions while using caps, cooldowns, and status controls.
- KPI completion
- Impressions and clicks
- Caps and cooldowns
Start with the page that matters most