Definition
Pogo Patterns
Back-and-forth movement between pages that can indicate confusion.
Definition
Pogo patterns are repeated transitions between the same or similar pages within a session.
Meaning
They suggest visitors may be comparing, searching for missing information, or unsure which page has the answer.
Why It Matters
Frequent pogo behavior can reveal overlapping content, weak navigation labels, or unclear CTAs.
History And Context
The term comes from search and UX analysis, where users bouncing between results and pages signaled dissatisfaction or uncertainty.