Definition
Keywords
Words and phrases that describe what a page is about.
Definition
Keywords are terms found in titles, headings, links, image alt text, metadata, and body copy that signal page topics.
Meaning
They help teams understand whether page language matches search intent and buyer vocabulary.
Why It Matters
Keyword analysis reveals topic coverage, missing language, overused phrases, and mismatches between what users seek and what the page says.
History And Context
Early SEO relied heavily on keyword placement. Modern SEO uses keywords as one signal among content quality, intent, authority, structure, and user experience.