Definition
Bounce Rate
The share of sessions that stop after a shallow visit.
Definition
Bounce rate measures the percentage of sessions where visitors do not continue meaningfully beyond the first page or first interaction.
Meaning
It is a signal that visitors may not have found a reason to continue.
Why It Matters
A high bounce rate can point to poor traffic quality, slow loading, weak content, unclear CTAs, or mismatch between promise and page.
History And Context
Bounce rate became a standard web analytics metric in the 2000s, though its exact definition varies by analytics platform.